Analyzing the digital presence of Central Única das Favelas

   Central Única das Favelas (CUFA) is a Brazilian organization with two decades of history, founded by predominantly Afro-descendant youth and supported by influential figures, such as MV Bill and Nega Gizza. CUFA has established itself nationally and internationally as a reference in political, social, sports, and cultural spheres, embracing the hip-hop movement as a catalyst for social inclusion and youth expression. Engaged in diverse projects like Favela Mothers 2021, Favela Cup, CUFA Christmas, FreeFire Cup, and Sports for All; CUFA has woven a network that transcends social barriers. On this occasion, the InkuA Marketing team has analyzed CUFA's digital presence, and we are proud to share the results with all of you.

SWOT analysis of the CUFA Website

   Under our meticulous analysis at InkuA, the strengths of the CUFA website are evident, providing detailed information on projects and featuring an appealing call to action for donations. However, we identified weaknesses in some areas we consider crucial for improvement, such as the absence of English or Spanish versions, information scattered across different pages, and a lack of visual representation of the team. In terms of opportunities, our analysis suggests implementing options for social media sharing, thereby increasing CUFA's visibility. We also propose translating the site and making visual improvements in the project presentation to maximize its impact. Moreover, we recognize vulnerability to cyber attacks and the presence of fake websites imitating CUFA, underscoring the urgent need to reinforce online security.

Exploring CUFA's activities: market analysis

   CUFA operates based on several key pillars, as viewed by InkuA. These pillars encompass humanitarian action, art and culture, community and security, human rights, entrepreneurship, sports, and family and health. In terms of age segments, InkuA emphasizes CUFA's significant focus on the youth demographic, engaging them through sports competitions and cultural festivals. Additionally, the market analysis identifies underrepresented segments, including pregnant youth, the elderly, financial education, psychology, and people with disabilities. In response, InkuA suggests specific programs tailored to these groups, such as sexual education or projects adapted for individuals with disabilities.

Specialist perspectives on Inkua's analysis:

   From Joaquín Guillén's marketing specialist perspective, evaluating InkuA's analysis of CUFA reveals key opportunities to boost the organization's digital presence. Joaquín emphasizes the importance of establishing an authentic connection with the community from the first contact, suggesting that this approach can enhance engagement and participation. He highlights the need to adapt specific strategies for less attended segments, as indicated in the analysis. Joaquín's suggestion to turn social media into bidirectional channels for participation marks the opportunity to strengthen the online community further, encouraging direct interaction. Regarding the possibility of rebranding, Joaquín underscores the importance of communicating CUFA's ideals through real testimonials, pointing out authenticity as the key to building trust and emotional connection. Integrating these perspectives would enrich CUFA's digital strategy and open new paths for the organization's growth and innovation in the social and cultural landscape.