Over the last decade, social media has become a big part of society, there are currently 4.8 billion users online, more than half of the global population uses social media, and more people join every day. This means that 59.9% of the population goes online every day, or almost every day, and scrolls through thousands of posts, engaging with the interesting ones and ignoring the ones they don’t care about

  In a recent blog entry, we discussed the importance of having a storytelling strategy, and this topic is no stranger to that one. Having a solid social media presence as a brand or organization can help you connect with your audience and understand them better

 On average, a user spends 2 hours and 31 minutes daily on social media, and as an organization, it’s vital to capture their attention during that time

  Today, we will dig deeper into how Inkua plans and creates content to capture its audience's attention. For this task, we sat down with Camila Palumbo, one of Inkua’s participants, to ask about this topic. We were interested in knowing how Inkua plans its content, the problems they have encountered, and many more questions. 

  Coming up with ideas for content can be difficult, this is why the first question we wanted to answer is: How does Inkua come up with its ideas?

  For this, Inkua’s members hold weekly meetings where they discuss the ideas they have and see if they can be improved. To come up with these ideas, the members follow the thinking guidelines they previously made together, this helps everyone stay in the same line when proposing new ideas. 

  Posting regularly is an important part of having a good and strong social media presence, experts recommended creating a minimum of three posts per week on Instagram. Ideally, these are mixed media posts (carousels, reels, static posts, etc.). Posting Posts 3-5 times per week is what the experts recommend. So how often does Inkua post on their social media platforms? 

  Inkua is active on two platforms: Instagram, and LinkedIn. For Instagram, Inkua tries to take advantage of all the opportunities it has to offer, this means posting every day, Monday to Monday. However, the strategy for LinkedIn is different, posting only Monday to Friday.

What problems has the team encountered when planning content?

About the problems we encountered in the content process, I can mention:

    - Repetition. Sometimes, someone comes up with an idea that has been done before.

  - Discomfort to show ourselves. We know that the best thing to do is to humanize the content, but it is not easy.

What plans do you have for the future of Inkua's social media presence?

   We plan to have Calendars with more Reels and videos, and more Institutional content. Show how Inkua works, and get to know their participants and different departments.